Tuesday, September 19, 2006

Cocaine - the Energy Drink

The NY Post is reporting on a new energy drink that crashed runway parties last week, called Cocaine.

Its makers are billing it as "the legal alternative" to the white powder drug.

The drink's maker maintains that "doing Cocaine" - the beverage, that is - gives you a bigger and better high without the crash that other energy drinks cause.

They say a high hits you within five minutes, followed by a caffeine boost 15 minutes later. But hold on - the ride lasts five hours and the concoction is "350 percent stronger than Red Bull," they claim.

They argue that the effect is part chemical - this drink uses "simple" sugars that don't need to be broken down by the body to create a sugar buzz, and a much larger dose of vitamin B12 - and part psychological.

"When a person sees the name of the drink, some psychological effect happens and the person is already experiencing the energy buzz before they even open the can," speculates Cocaine inventor Jamey Kirby, whose company, Redux Beverages, is based in Las Vegas.

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"I can think of no other product except real cocaine that could have that effect on the public," he said.

Does it get you high?

Taste-testers say the drink, which tastes something like a "liquid cherry Jolly Rancher" candy, hits you hard.

"It does give you a little rush," said one sipper of Cocaine, which is slated to be sold in NYC nightclubs Mannahatta, Identity and Stereo, as well as groceries like West Side Gourmet, this Fall.

Kirby confessed that an ingredient was added to slightly numb the throat to add an oral sensation - much like cocaine does.

We did not make up that last sentence by the way.

Cooterpunch.com is a big fan of energy drinks. Our current favorite is sugar-free Sobe No Fear Adrenaline Rush. Caffeine, ginseng, guarana, vitamin B6 & B12? DELISH! But the name Cocaine has a much nicer ring to it. Can't wait until the stuff goes nationwide!